Artificial Intelligence

We Front-Run Risk

Artificial Intelligence and New Technologies

Legal insight for innovation

Why it is crucial

AI and emerging technologies are redefining business and markets.
The new European AI Act introduces stringent rules (transparency obligations, risk management, fines up to 7% of turnover).
Companies must balance innovation, compliance, and responsibility to avoid legal, reputational, and economic risks.

What We Do

Governance & Compliance

Accountability models for AI (roles, controls, internal procedures).
Impact assessments (ethical, regulatory, GDPR).
Corporate policies on transparency and responsible use of algorithms.

Contracts & Data Management

Development, licensing, and supply agreements for AI systems.
Data sharing and data licensing.
Clauses on ownership of models, datasets, and outputs.

Intellectual Property

Protection of trademarks, patents, and trade secrets related to AI.
Copyright and ownership of AI-generated content.
Enforcement against unauthorized uses.

Sectors & Applications

Advertising and media: data-driven campaigns and IAP rules.
Fintech: algorithms for credit scoring and trading.
Pharma and healthcare: AI for diagnostics and medical devices.
HR-tech: tools for personnel selection and evaluation.
Industry and retail: automation and intelligent supply chain.

Positioning and experience

Global legal advisor of IAA (International Advertising Association).
Member of the Study Commission IAP Institute of Advertising Self-Regulation.
Participation in the AI Observatory of IAA Italy.
Scientific contributions in AIRIA (Italian Association for AI Regulation).
Media presence and publications on AI, IP, and technology law.

Why AdvaLux

Multidisciplinarity: we integrate IP, privacy, cybersecurity, contracts, and labor.
Forward-looking vision: we monitor and anticipate the AI Act and global regulations.
Practical experience: assistance to start-ups, SMEs, and multinationals in AI-driven projects.
Strategic approach: we turn compliance into a competitive advantage.

AdvaLux – AI & Emerging Tech. Innovate with confidence, backed by legal foresight.

Contact our Artificial Intelligence (AI) team