Artificial Intelligence in Marketing and Communication: a practical guide for businesses

On the website of the International Advertising Association (IAA) Italy Chapter—an international association bringing together professionals, businesses, and operators in the advertising and communication sectors—there is a contribution by Attorney Cristiano Cominotto, Managing Partner of AdvaLux, dedicated to the legal aspects of using artificial intelligence in marketing and communication activities.

Inside the article, there is a downloadable practical guide designed to offer businesses — particularly marketing agencies, communication firms, creative agencies, and companies using digital content in their commercial strategies — an operational tool for immediate application.

The guide directly addresses the main risk profiles related to the use of AI, with specific guidelines on how to manage generated content, protect intellectual property rights, correctly use images, voices, and personal data, as well as structure internal policies and control processes.

Particular emphasis is given to the most concrete aspects of corporate activity, such as the management of deepfakes, the need to guarantee transparency in content, the organization of authorization flows, and the adoption of suitable internal measures to demonstrate compliance with applicable regulations.

AL AdvaLux assists businesses, agencies, communication firms, and professionals in the analysis and management of legal issues related to the use of artificial intelligence.

The full article, along with the option to download the guide, is available here.